Tonight I undertook the heretofore impossible task of cooking edible brussel sprouts. Mostly because they came in the CSA box and I hate wasting perfectly good CSA veggies. Oh, and I had eaten on raw recently, and yeah. They're awesome.
yeah, that just happened.
However, if this is indeed the case, why is it that so many people consider them decidedly NOT AWESOME? My totally awesome theory is that, besides the obvious "YUCK VEGGIES YAY MCDDONALD'S" conditioning we all go through as American children, the very simple fact of the matter is that most people just really don't know how to cook veggies. This is not meant to be disparaging, as I'm sure all your mothers were a Saint, but how many of you as children ate canned veggies prepared in exactly the same way as a side dish to the meat? Sure, steams green beans are good, but you had the same green beans every time you had pork chops.
Part of this has to do with the desire for consistent food, the primary reason why people will eat at McDonald's when they're traveling. This also, in my mind, contributes to the reason why meat is so popular in the first place (beyond the fact that it's technically a cheap luxury item)...you can cook meat 100 different ways and still be able to tell what kind of meat it is, for the most part. (Good article that touches on this subject).
Besides that, learning how to cook vegetables well is very much a matter of knowing not only a wide variety of cooking styles, but to be able to juggle a variety of spices. Both of these require experience, which requires both time and money, both of which many people are in short supply of.
The solution? No idea. Though the WSJ prediction in this article of meat becoming an expensive luxury item in the future will likely help.
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